Displaying 1 to 10 of 10 resources labelled with 'Advertisements'
Floating Balloons - Ford Mondeo advert, filmed in London. Excellent example of music creating mood with beautiful haunting Piano track in a minor key as accompaniment.
Official classification: Piano, Expressive & Descriptive Sounds, Advertisements, Video, Key Stage 3, Scales & tonality, Minor Scales, Harmony, Curriculum support, Unit 13. Music and media
Cadbury's dairy milk advert, accompanied by Queen - Don't Stop Me Now. We hear Queen's 'Don't stop me now' as the soundtrack, while models of airport ground support vehicles race along the runway.
KS2/3 idea: Ask pupils to describe (using musical vocabulary) how the music changes as the race begins. On which beats of the bar does the snare drum play? [Ans: beats 2 and 4 (the backbeats)]
Official classification: Tempo, Advertisements, Video, Key Stage 2, Key Stage 3, Curriculum support, Unit 13. Music and media
The message in this advert is that it was made cheaply so that customers could suggest a good cause for donating the rest of the money.
KS3 idea: Discuss with pupils what aspects of the music track suggest that it is low-budget. [Ans: only 2 cheap instruments - acoustic guitar and electonic keyboard, amateur performance difficulty, amateur composition complexity,timing not precise, amateur recording quality includes 'string noise' from guitar etc.]. Can any pupil play (by ear) the simple arpeggio pattern used for the guitar chord? [Ans: root, 5th, 3rd, 5th]
Official classification: Advertisements, Video, Key Stage 3, Curriculum support, Unit 13. Music and media
This advert has no voice-over so the soundtrack features strongly. Architectural scenes of the refurbished St. Pancras international terminal are shown to music by Philip Glass (Heroes).
KS3 idea: Discuss with pupils the musical features in the soundtrack that match the idea of rail transport. What features of the soundtrack are typical of the minimalist style of composition?
Official classification: Advertisements, Video, Key Stage 3, Curriculum support, Unit 13. Music and media, Glass, Philip
Tags: minimalism
This advert features a video performance of part of Mary J. Blige's track 'Work That'.
KS2/3 idea: Get pupls to focus attention on the vocal melody. Describe/discuss its melodic contour in the opening phrases and how it's nature changes by the end of the excerpt.
Official classification: Advertisements, Video, Key Stage 2, Key Stage 3, Curriculum support, 4d Listening, and applying knowledge and understanding - context, 4d Listening, and applying knowledge and understanding - context, Unit 13. Music and media
The soundtrack to this advert is 'Something in the Air' by Phil Collins. To start with the mood is quite gentle and the gorilla sits passively in facial close-up. But then about two thirds of the way through the camera pulls back to reveal that the gorilla is seated at a drum kit. The gorilla suddenly plays a loud tom fill followed by very heavy two-handed (flams) snare hits on beats 2 and 4 of the bar (the 'backbeats').
KS2/3 idea: Discuss with pupils what is the musical effect of the heavy backbeats. Get them to count the beats of the bar out loud at the beginning, then after a few more seconds get them to mime (or play) on beats 2 and 4 - do they match the gorilla when it begins playing? Can KS3 pupils describe what the bass drum is doing (even though they can't see)
Official classification: Percussive Sounds, Advertisements, Video, Key Stage 2, Key Stage 3, Curriculum support
The soundtrack to this advert is Bonny Tyler's 'Total Eclipse of the Heart'. To start with the mood is quite gentle and the gorilla sits passively in facial close-up. But then about two thirds of the way through the camera pulls back to reveal that the gorilla is seated at a drum kit. The gorilla suddenly plays a loud tom fill followed by very heavy two-handed (flams) snare hits on beats 2 and 4 of the bar (the 'backbeats').
KS2/3 idea: Discuss with pupils what is the musical effect of the heavy backbeats. Get them to count the beats of the bar out loud at the beginning, then after a few more seconds get them to mime (or play) on beats 2 and 4 - do they match the gorilla when it begins playing? Can KS3 pupils describe what the bass drum is doing (even though they can't see)?
Official classification: Advertisements, Video, Key Stage 2, Key Stage 3, Curriculum support
This advert features two kids performing a rapid 'eyebrow dance' whilst sitting in a photography studio. The song featured in the advert is "Don't Stop The Rock" by Freestyle.
KS2/3 idea: Ask pupils on which beats of the bar do the kids first twitch their eyebrows? [Ans: beats 2 and 4 (the backbeats)]. The girl improvises a sycopated rhythm on the balloon toward the end. Which percussion instrument in the track also plays similar syncopated patterns? [Ans: cowbell] Can pupils improvise their own syncopated rhythms as the soundtrack plays?
KS3/4 idea: The soundtrack is based on 2 chords (Fm and Eflat) and might be used as a stimulus for pupils to compose a similar advert soundtrack using, say, Am and G.
Official classification: Advertisements, Video, Key Stage 2, Key Stage 3, Curriculum support, Humour
Funny US political ad with a western theme from 2006.
KS3 idea: Ask pupils to identify musical clichés for cowboys that are used in the soundtrack. [It also quotes the theme tune to 'The Magnificent Seven']. How does the soundtrack help to bring out the comedy for the line 'Gimme a milk'?
Official classification: Advertisements, Video, Key Stage 3, Curriculum support, Unit 5. Musical cliches
Also known as "The Politician", this is an a cappella song sung recorded in 1970, days before Joplin died and appearing on the 1971 album Pearl, the song is a critical social commentary on how people relate happiness to money and material possessions, a great example for a songwriting theme and for a capella singing, the song has also been used on adverts for... guess who?!
Official classification: Singing, 1970s, Advertisements, Popular Songs, Audio, Country, Pop, Female, Curriculum support, A Capella
Displaying 1 to 10 of 10 resources labelled with 'Advertisements'