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The message in this advert is that it was made cheaply so that customers could suggest a good cause for donating the rest of the money.
KS3 idea: Discuss with pupils what aspects of the music track suggest that it is low-budget. [Ans: only 2 cheap instruments - acoustic guitar and electonic keyboard, amateur performance difficulty, amateur composition complexity,timing not precise, amateur recording quality includes 'string noise' from guitar etc.]. Can any pupil play (by ear) the simple arpeggio pattern used for the guitar chord? [Ans: root, 5th, 3rd, 5th]
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